Performance Marketing
Every rupee accountable. Every conversion tracked.
Dreefe Media's performance marketing practice builds campaigns around attribution, not assumption — from channel strategy to creative testing to conversion optimisation.
Campaign Funnel & Attribution
Awareness
Reach, CPM, Brand Lift
Consideration
CTR, Engagement, View-through
Intent
CPC, Landing page CVR
Conversion
CPA, ROAS, Revenue
Retention
LTV, Repeat purchase, Referral
Illustrative funnel. Actual metrics vary by industry and campaign.
What we do
Campaign Strategy
Channel mix, budget allocation and audience architecture.
Creative Testing
Systematic A/B and multivariate creative testing frameworks.
Conversion Optimisation
Landing pages, funnel analysis and CRO sprints.
Attribution Modelling
Multi-touch attribution to understand true channel contribution.
Audience Intelligence
First-party data activation, lookalike building and retargeting.
Reporting & Insight
Dashboard design, weekly reporting and monthly performance reviews.